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What can I do if my house isn't selling?

Monday, October 28, 2019   /   by Connie Tracy

What can I do if my house isn't selling?

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Your home is showing, showing, and showing and not selling. That means it is time to make some changes especially if it's been on the market for more than 30 days. In a strong market, if a home is priced right and shows well, it should sell within the first weeks depending on the price point. At this point, you may have some frustration and your agent is armed and ready to drop the price. Unfortunately, a lot of Realtors think that is the only answer.

Agents understand that a listing can lose momentum and excitement soon after being listed. Buyers will think of a home as stale, tired, or flawed if it sits on the market too long. Buyers are pretty savvy right now. They have a lot of ways to do market research. If the home has been on the market for more than 30 days, they will wonder what's wrong with the house?

The longer a listing sits, and the more the sale price falls below the list price, generally means that there is a good chance your home will sell for less. 
Don't panic! With some changes you can bring in buyers again.

Here are some ways to get more attraction if your home is not generating offers:

1. Make improvements-

If you listed your home in a rush or just wanted to sell it as-is, you may need to put some TLC into it to showcase its best features. Spend a weekend and some money to do some improvements that may help your home make an impact. 
Make sure you address the most obvious issues. Are there any visible cosmetic repairs that need to be made? Is the house clean? Does everything seem to be in working order? 
Another thought is to improve the curb appeal... Did you know that potential buyers start evaluating your home the minute they pull up? You get one chance at a first impression, so tidy up the yard. Throw away the trash and clean the windows. That could be just what you need. 

2. Price is too High

If it isn't the condition of the home, it is usually the price. Pricing a house too high is a common mistake often seen. Pricing a home incorrectly is the biggest error sellers make. Listen to your agent. They are checking the comps and know what is happening with the market.

3. Your home is not staged to sell-

Or decluttered... if you still live in the home as you are selling it, make sure you go through and pack up items you are not using. Arrange your furniture and clean your home to a state that is open and appealing to your potential buyers. If a buyer is comparing two homes that are similar, they generally will go with the home that is presented in a better light. 
Consider hiring a professional to stage your home if the home is vacant. This can make a huge difference. Staging is affordable and worth it in the long run!

4. Your listing photos are seriously lacking-
 
You may have taken pictures with your cell phone to save a few dollars. Buyers know. Your photos may not have a wide angle and are blurry or dark or you may not have enough photos to tell the story of your home. Don't just take pictures of fixtures and furniture. That is not helpful to the buyer. Finally, make sure you have multiple pictures of rooms from different angles.

5. A mixture of all of the above-

There may not be just one cause of why your home isn't selling. It could be a combination of many of the reasons mentioned. This is where you need to do some soul searching.

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Take your home selling mistakes to heart and do something about them! It isn't too late to get your home sale back on track. 

Check out my website at https://connie.viewhomesinspokane.com for more helpful articles for buyers and sellers! the more you know, the more prepared you will be in this competitive market. 

Ready to sell your home? Want to find the home of your dreams? Have any questions? Call or shoot me a text and I will be happy to share more with you about selling or buying a home!

Let's chat homes! 

Your friendly Real Estate expert...
Connie Tracy
Haven Real Estate Group
509-270-9476

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Haven Real Estate Group
Cambria Henry
304 W Pacific Ave; Suite 360
Spokane, WA 99201
509-590-4701

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