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What Can I Do If My Spokane Home Isn't Selling? - Part 2

Saturday, November 23, 2019   /   by Dennis Isip

What Can I Do If My Spokane Home Isn't Selling? - Part 2

This blog post is a continuation of a previous article that covered lighting (see Part 1).

This time, we are going to discuss photography.

If a Spokane house has been on the market for at least 4 weeks, and there have been little to no showings, it means that either the price is too high, or the online photos are unattractive.

I have been frustrated myself as I talk to my buyer clients. I send them a property that fits the requirements they’re looking for (e.g. a room with a view), but as soon as they see a photo - they’re not even interested in looking. True enough, my frustration is about pictures that are blurred, pixelated, sometimes taken by a cell phone, severely underexposed, or does not highlight the features of the home.

High quality photography is most critical for expensive properties with a view. For a lot of out of town buyers of Spokane homes, they are looking for natural scenery of the trees, mountains and lakes. 

As a realtor and a professional photographer, there is one technique that often use, especially to highlight the beauty of nature.  It’s called high dynamic range, or HDR for short.

I actually take 3 consecutive shots of the scene. Take a look at the following series:

The 1st shot is an average exposure of a beautifully staged home with large picturesque windows. Because the sky is too bright, the camera averages the entire scene, and the interiors end up being too dark or underexposed. 

The 2nd shot is intentionally underexposed. It brings out the details of the clouds against the blue sky outside the window. Unfortunately, we can barely see the interiors of the house itself.  

The 3rd shot is intentionally overexposed. The window view is now totally blown out and distracting. However, the interior furnishings can be appreciated, including the detailed textures of the carpet and the stone masonry of the fireplace.

Using special editing software, the three shots above are superimposed together to generate the final image: 

With a more pleasing photo, buyers are now attracted not only to the beauty of the living room, but they can also appreciate the scenic views outside the large floor-to-ceiling windows.

Online photos make the first impression. It is the gateway to whether they buyer will set foot in your home or not.


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Cambria Henry
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