Saturday, November 23, 2019 / by Dennis Isip
This blog post is a continuation of a previous article that covered lighting (see Part 1).
This time, we are going to discuss photography.
If a Spokane house has been on the market for at least 4 weeks, and there have been little to no showings, it means that either the price is too high, or the online photos are unattractive.
I have been frustrated myself as I talk to my buyer clients. I send them a property that fits the requirements they’re looking for (e.g. a room with a view), but as soon as they see a photo - they’re not even interested in looking. True enough, my frustration is about pictures that are blurred, pixelated, sometimes taken by a cell phone, severely underexposed, or does not highlight the features of the home.
High quality photography is most critical for expensive properties with a view. For a lot of out of town buyers of Spokane homes, they are looking for natural scenery of the trees, mountains and lakes.
As a realtor and a professional photographer, there is one technique that often use, especially to highlight the beauty of nature. It’s called high dynamic range, or HDR for short.
I actually take 3 consecutive shots of the scene. Take a look at the following series:
Using special editing software, the three shots above are superimposed together to generate the final image:
With a more pleasing photo, buyers are now attracted not only to the beauty of the living room, but they can also appreciate the scenic views outside the large floor-to-ceiling windows.
Online photos make the first impression. It is the gateway to whether they buyer will set foot in your home or not.