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What Can I Do If My House Isn't Selling?

Friday, November 01, 2019   /   by Keri McCombs

What Can I Do If My House Isn't Selling?

You’ve taken the leap! You’ve cleaned your house, you’ve packed up items you don’t need into boxes, you’ve staged your home, you’ve done the works, and your home is now on the market! ...Except it isn’t selling. 

What do you do now?

This is a super nerve-wracking place to be, especially if you live in an area where all you hear and see are homes selling quickly. I can’t imagine what emotions you might be feeling. So I’m here to give you a few steps you can take to get your home sale moving in the right direction!

Step #1: Get Feedback
Feedback comes from a variety of sources. The biggest and most vital source is from potential buyers who see your home. After each showing, your agent should be reaching out to the agent who showed the potential buyer and find out what feedback the buyer has. Now I will tell you - in our market, it can sometimes be difficult to get a response back. I am guilty of being one of those a time or two! But for the most part, agents will respond with feedback from the buyers. 

Feedback from this group is so incredibly important because 1) you can find out why your home didn’t appeal to them and 2) you can find out how your home compares to others they’ve seen in the market within a quick snapshot, and without having to go see all the comparable homes on the market. If you’re seeing some of the same feedback, you will know there are changes for you to make. 
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It is important that your agent wait 6-12 hours to reach out for feedback on your home’s showings. If your agent reaches out immediately, that can look desperate, and it also is likely to result in no response. Very likely, that buyer’s agent has other appointments lined up directly following showing your home, which means they may have difficulty getting ahold of them. If your agent waits longer than 12 hours, the agent may have already forgotten the home or the feedback. Now this doesn’t mean your home isn’t memorable by any means... this is just because we work in an industry where we always have brain overload. 

Step #2: Hold Open Houses
Contrary to what many agents say, open houses are NOT just for tire kickers and nosy neighbors. About 15% of homes sell as a result of an open house. That may not seem like a lot, but if you look at the number of homes sold in September (842), that’s 126 homes! I actually just sold one of my recent listings to the buyers who came to the open house, so it works!

Your agent can also host a broker’s open. This is an open house that is just for agents, which serves two purposes. 1- your home is exposed to agents in the MLS who may have potential buyers. 2- other agents can be asked to give pricing opinions of the home. Sometimes a neutral agent can see something that your agent doesn’t see. Something to keep in mind - not every home is the best option for hosting a broker's open house. However, at the very least, your agent could set up a time for all the agents within the brokerage to come see your home and give opinions on pricing and condition.

Step #3: Get A Comparative Market Analysis
If you haven't had any showings or if you're having difficulty getting feedback from potential buyers or other agents, reach out to other agents for a market analysis of your home. There is nothing that says you cannot do this... once you've listed your home on the market, agents cannot contact you, however you are welcome to talk with other agents.

I'm not saying that you should ditch your agent (although there may be times that should happen), what I'm saying is that you are free to get the opinion of other agents. How do you choose who to talk with? Go online to Zillow, Google, Facebook, other platforms that allow reviews. Read reviews of the top reviewed agents in the area, and find agents have high reputations within the community. You can also find out what other agents would recommend on your home specifically to sell your home. 

I hope this article has proved useful for you! Reach out to me anytime at 509-844-5843 or at keri@spokanehaven.com.
Keri McCombs

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