Thursday, February 21, 2019 / by Jennifer Gilbertz
Selling or buying a home is more than likely going to be one of the largest financial transactions in your life and when it comes to selling your home. As a seller a couple of your major concerns when listing your home will be how much can I sell for and how long is it going to take to sell. Once you and your real estate agent decide on list price there are some tactics you might consider in order to help you maximize your equity and get the highest purchase price offers as possible.
1 Launching on a specific day of the week.
Every agent has a different opinion on when a home should go live with the multiple listing service as well as other online marketing portals. Some agents will list a home any day of the week and some wait till Friday to have a home hit the market. At Haven, we believe that homes should launch on a Thursday. Most buyers are looking at homes Thursday, Friday, and Saturdays. By launching on Thursday your home will be on the market 1 full day before the majority of other homes hit the market and with this sellers’ market buyers are trained to move fast on new homes that hit the market and a day earlier will give you an advantage over the other new homes going live the next day.
2 Open House Tips
Most agents will encourage you to have an open house and they usually hold them on Saturdays and Sundays in the early afternoon for several hours each day. Agents use open houses to not only market your property but also as a tool to help them get in touch with new buyer and seller clients for themselves. An open house should be held with the sole purpose of marketing your home to the best advantage. I strongly encourage holding open houses on Saturday mornings from 10:00am-11:00am. The reason being that buyers will make your home their priority on their open house tour, will see your home first, and by only holding the open house for an hour increases the odds of having many buyers in your home at the same time which will give a high energy vibe and buyer frenzy to show there is competition to purchase your home.
3 Reviewing Offers
As a seller it is extremely tempting to respond to the first offer that is made on your home. If you home is priced correctly in a sellers’ market you should expect offers right away after hitting the market and even multiple offers. If your home is getting a ton of showing and talk of many offers coming in, it is in your best interest to suppress the urge to respond to the first couple offers and have your agent set a deadline of Sunday at 3:00pm for all offers. Often the largest offers to get submitted usually roll into your agents email inbox just minutes before the 3:00pm deadline. The more offers in hand you have the more negotiation room you have and the higher the net amount you will get at the closing table.