Friday, December 6, 2019 / by Dixie Simon
Tis’ the Season to be Jolly, Fa, la, la, la, la, la, la, la, la. Does putting your home on the market during the holidays make you want to burst out in song? You might not think so but perhaps it should.
While data does show that the warmer springtime months are often the best time to sell your home, that isn’t necessarily true for all property. If all you want for Christmas is the perfect buyer, you might get your wish this year.
If you’re considering listing your home in the upcoming weeks or possibly in early 2020, there are several factors that must be kept in mind.
There Isn’t A Bad Month To List, But There Is a Bad Day
The day of the week a listing goes live can potentially be more important than the month of the year. You want to give people enough time to recover from the weekend search as well as enough time to prepare a list of what to see the following weekend. The best days to list a home are Tuesday, Wednesday, and Thursday (I like Thursday) Homes listed on a Monday generally don't get many eyeballs online until later in the week, and those listed on Friday can get lost in the weekend shuffle.
It can actually be beneficial to list in a month like January or August because there will be less inventory to share the limelight, and the listing may get much more market attention.
Colder Months Can Mean More Serious Buyers
Studies show that people who list in early December or early January tend to get a higher price per square foot historically. The buyer pool is smaller, yes, but you tend to have more serious buyers looking at that time and less competition from other sellers.
If you’re motivated enough to consider listing your home during the holidays, as opposed to in the New Year, this could end up being a very smart move. The inventory and competition are generally lower during the holidays. Besides, serious buyers don't take a break and will continue looking during the holiday season.
After all, if someone is willing to take a break from parties, presents, and spending time with family to trek in the cold to look at homes, they just might be inspired enough to buy yours.
If you are motivated to sell, don’t let the holidays be your excuse not to do it. It could hurt your bottom line dramatically as spring brings bigger and more opportunities for the buyer.
Call me and let’s do a comparative market analysis and see what Christmas brings.
After all, it’s the most wonderful time of the year.