Friday, October 18, 2019 / by Dennis Isip
The obvious answer is price. However, there is something more powerful than price alone. Of course as a seller, you want to get the highest amount you can get. While there are practical limits to that, there are psychological factors that pull the buyers to stretch themselves to make an offer higher than they normally would.
As a Spokane Realtor, there is one principle I always tell my clients: Purchase decisions are emotional, not logical.
People don’t buy homes based on logical reasons. If they did, a 4BR 2BA home will sell just like any other home. However, they don’t. Some sit on the market for a while, others get snapped up over a weekend.
People buy homes based on their FEELINGS. People choose homes based on their DESIRES. People want homes that will provide the LIFESTYLE BENEFITS they’re looking for.
So I recommend sellers to pay attention to the following 3 Cs:
One of the first red flags for the buyer is whether or not they can accept the maintenance responsibilities of home ownership. They visualize in their minds, either fixing the problem themselves, or pulling out their wallets to have someone fix the problem. To alleviate this concern, there are 2 documents that I highly recommend the seller to provide:
- Pre-inspection report - this will usually cover the major high cost items: the roof, heating/cooling systems, plumbing, electrical, foundation, and any other safety issues.
- Home Warranty - Extends the buyer’s peace of mind, beyond those issues that are not immediately visible.
Decluttering is not limited to putting things away inside drawers, cabinets and closets, where they belong. Home selling is actually a good time to take a serious look into the things that sellers don’t need anymore. Get those unnecessary items sold, or given away to other people who may need them. By having a clean open space, with a few pieces of furniture, it is easier for buyers to imagine themselves adapting to the lifestyle they were looking for to begin with.
Decluttering is also an important prerequisite for professional photography. Keep in mind that buyers begin their search for a new home using the internet, where images and videos are the primary mediums to get them seriously looking into a seller’s home.
This is a subliminal factor in the desirability of your home. Besides the obvious visual appeal, a home that smells fresh and clean will psychologically influence a buyer’s offer, without them realizing it. It makes a statement to the buyer that the seller has been taking care of the property. They will feel better about submitting a good offer. Cleaning is the most cost effective way to make your home more sellable.