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How Can I Make My House More Sellable?

Friday, November 29, 2019   /   by Keri McCombs

How Can I Make My House More Sellable?

Are you worried that your home isn't very sellable, or maybe you're dealing with that already? I'm going to give you a list of five different tips to make your home more sellable! These cover a variety of angles, and are based on some of the things that make homes very undesirable. 
Tip #1: How Does Your Home Smell?
Smell is one of the very first things a buyer notices... if it’s a bad smell. If it’s a pleasant or neutral smell, buyers won’t necessarily notice it, or it’ll be at least be AFTER they walk in and get a first impression of how your home looks. Ultimately, that’s what you want! So first off, you have to determine if you have an odor problem. Have someone who isn’t used to your home come through it and tell you - your agent is perfect for this, because they’re more concerned about doing the best they can for you. If you’ve determined you have an odor issue, get to the bottom of it. If you need to clean your carpets as part of the remedy, give yourself AT LEAST three weeks after cleaning to get the smell dissipate before you list your home. 

Tip #2: How Does The Exterior Shape Up?
Take a look at the exterior of your home and see if it looks inviting. So often, we become blind to what our home looks like because we’re used to seeing it every day. So walk up to your home with fresh eyes, as if you’re seeing it for the first time. How does it look? Does it look polished or ratty, does it look cold or warm and inviting? There are a few simple things you can do to freshen up the exterior - clean off the walkway, hang a cute wreath or door decor, paint your door a fresh pop of color. 

Tip #3: How Do The Small Details Look?
Buyers really pay attention to the small details. I mean REALLY. They look after your bathtubs, they look in your closets... not necessarily to inspect cleanliness but to see condition and space. But in the process, if it is disorganized and not clean, their minds start to wander... if your home isn’t the most clean, what does that mean about the condition of your home? Have you done your annual maintenance items? On top of this, buyers also pay attention to the little things, like scuffs on baseboards, scrapes on walls, poor patch jobs, and cracked outlet covers or switch plates. Don’t let these little things hurt your home.

Tip #4: What Kind Of Pictures Do You Have?
This is huge, and not related to your home’s condition, necessarily. The photography can make your home wayyyy less sellable. In fact, I can think of many homes that had horrendous pictures, pictures so bad that my buyers really didn’t want to go look at the homes, but I convinced them to go anyway. You know what happened? They fell in love! In some cases, they even bought the house! Remember, amazing pictures sell houses (and I don’t mean overly filtered, photoshopped pictures). Buyers first find your home online before they want to go see it, and pictures make them want to go see it (or not).

Tip #5: How Is Your Home Being Marketed?
This tip isn’t related to the condition of your home either, and it’s so incredibly important for your successful home sale. The first step is to find out about Zillow. 78% of homebuyer begin their search on Zillow or a Zillow product. You can find an expert agent in your area who is a premier agent, who are part of Zillow’s premier marketing network. When you list a home with one of those agents, your home is featured at or close to the top of any search where your home fits the criteria. 

In addition to Zillow, the next place most buyers look at/for homes is social media. Did you know that your home can be marketed on these sites specifically? The marketing promotes your home to people who have been searching home websites, based on the cookies that are tracking their activity.

And if you've gone through this list and you're still worried, or your home still isn't selling, considering meeting with other expert agents in your area. If your home is actively listed on the market, you're still allowed to do this and initiate a conversation with other agents.

Thanks for checking out my blog! If you have any specific questions, reach out to me anytime at 509-844-5843. 

Keri McCombs
Associate Broker

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