Sunday, February 24, 2019 / by Jo Skipper
Homes That Won’t Sell in our Market
Spokane and surrounding cities are experiencing a seller’s market. The evidence is in the multiple offers, homes sold within the first twenty-four hours of listing, above asking selling prices, etc. The list continues. However, there are some homes that even in the most active price range, are sitting there untouched and waiting for a buyer to come along. Some of these homes have been listed for over six months!
Pulling a few outliers from our local Multiple Listing Service, I would like to dive into some ideas as to why these specific homes have not sold and how a seller can avoid the same fate. Statistically, these homes should have sold as they are in the prime price point for our region. Why are they still available and why hasn’t anyone done anything to change their strategy?
First off, some of these homes that have been sitting do not have any pictures besides the curbside viewpoint. There is only one picture of the exterior for buyers to elude as to what could possibly be hidden inside. One picture of the outside of the home is not going to gather enough interest to make buyers schedule an appointment to view the inside. The exterior photograph is important, but it is the interior of the home that is most important. In other listings, the pictures are out of focus or turned sideways. None of the pictures actually show the home from a decent viewpoint or angle. The camera angle is not able to show the viewing audience the size of the room nor the assets the home holds. Has the seller even had a chance to view this listing before it went live on the MLS? These photos are going to be found all over various websites to buyers of all kinds, terrible photos are not going to prompt them to want to come to take a closer look. They will simply pass on the home and move on to a listing with an agent who cared enough to take decent photographs of the home.
The second reason that homes sit in our market for extended periods of time is the ease that sellers provide buyers to access their home. If an agent can only get a client into the seller’s home on this day or that day, or from this time to that time on this day only, well it is not going to work. I understand that a seller is currently living in the home and this can be inconvenient. Having buyers trying to view your home all the time is actually a good thing. You have an interest in the sale! If you are restricting times of showings then you are restricting buyers. We are a right now society. If a buyer is unable to view your home when they provide proper notice when they are available then they are going to move on to the next home and leave this one on the back burner if they come back to it at all. We all know it is inconvenient to sell your house if it is occupied. However, the goal is to get your home sold. Please let that happen.
The sad truth is that if your home sits on the market for too long, then buyers will assume something is wrong with it and it will scare them away. Please work with your agent to find the best showing schedule for all parties involved. Before your home is listed make sure you have flattering photographs of your beautiful home. These steps are a short inconvenience to a quick and prosperous sale.