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Don’t Shoo Away Buyers From Seeing Your Home

Monday, March 11, 2019   /   by Dennis Isip

Don’t Shoo Away Buyers From Seeing Your Home

With 92% of buyers hanging out online, surfing on the internet is the new driving around the neighborhood: looking for that American dream home.


While curb appeal will factor in the final decision, the buyer’s attention has shifted to digital appeal. Your well-manicured lawns and beautiful flowers will be all for nothing if buyers skip your property because of bad photography.

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Here are some examples:





This photo was taken during midday and is a bit overexposed. Bright spots and shadows are distractions that lead the eyes away from our main subject.


This version was taken during the twilight hours. By moving up at a higher vantage point, we provided some depth, and show the sunset in the distance. Sunsets are associated with romance. And that is the point: we want the viewers to fall in love with your home.




This photo is very colorful with natural greens against the blue sky and white clouds. Unfortunately, the subject property can barely be appreciated from this angle.


In contrast, this full frontal shot captures how grand the entrance is. The awning frames the focal point, and leads your eyes into the door itself; allowing you to see the details in the glass. By rendering it in B&W, you can see the texture of the stones in the columns and the front steps.




This image is small, underexposed and flat. The driveway takes up a huge area, and is a major distraction, as is the bright clouds in the background sky.


Moving closer,  the house itself clearly becomes the main subject. With proper exposure, you can see a lot of detail outside. By turning on the indoor lights, you are able to take a peek inside.






This indoor shot is severely underexposed, and yet the big windows are a distraction with the bright lights from the sky. It has a “blinding effect” driving the viewers to flip and click away to the next house.


With balanced exposure, you can now see that the carpet is very clean, and the leather couches are invitingly soft and supple. Buyers can see themselves snuggling up by the fireplace, while they enjoy the picturesque windows, looking at the mountains in the distance.




Here is another small photo, with the road needlessly occupying almost half of the entire frame.  The house itself is flat and uninviting.


In this version, the yellow and purple flowers pop out against the green bushes and trees,  and so does the house against the blue backdrop.










Finally, we have this million dollar house taken at the right time of the evening. However, it is poorly exposed with a severe lack of picture quality.

After choosing a different spot to take the photo, we now highlight custom landscaping and begin to justify the multiple million dollar price. With proper settings of the camera, you can feel the flowing waters, and hear the cascading sounds as it lands in the rocks. Finally, notice the details inside the house.


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Additional Articles
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Homesellers: Don't Break The Law

Healthy Renovations for Your Home

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In conclusion


As a professional real estate photographer, I want to capture 3 things:


1. The twilight hours. To get the buyers into the mood for love.  

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2. Balanced exposure. Correct exposure brings out visual details, urging the viewers to linger and explore around the photograph, curiously engaged to discover what else they can find.

3. Composition. By taking the photograph from a particular angle, desirable features of the property are highlighted, while other distractions are eliminated. The potential buyer can now visualize how it is to live there.

Please don't hesitate to reach out to me directly,


Dennis Isip | Spokane Realtor

Haven Real Estate Group
Dennis@SpokaneHaven.com
(509) 795-0202

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Haven Real Estate Group
Cambria Henry
304 W Pacific Ave; Suite 360
Spokane, WA 99201
509-590-4701

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